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Helping user scientists make their greatest impact

How your work is like birds chasing berries

Many years ago, I was walking north on the main quad at the University of Illinois. It was late spring and the trees had been in full...

Inclusion in Indie Games: Developers Have the Power to Change the Gaming Industry for the Better

Introduction: As an indie game developer, you have the power to shape the gaming industry for the better. by being more inclusive in your...

The Power of Customer Research: Why Startups Need to Listen to Their Customers

Startup companies are often lauded for their innovation and creativity. But 9 out of 10 startup companies fail - why? Because they don't...

Conjoint Analysis: Is it right for you?

Conjoint analysis is a statistical technique used in market research that allows analysts to determine how people value different...

On anonymity online

We spend way too much time signing up for things these days. Any digital service you wish to use requires an email and password. Most...

On augmented reality

I believe that we should start considering how we will augment reality. Not with a virtual overlay, but rather with a virtual supplement....

7 steps to unlocking your greatness

Each of us has the potential for greatness within us. What that greatness is really depends person-to-person. What matters most, though,...

Solving real-world problems

Your greatest contribution will only come once you apply what you know to solving real-world problems.

Tie it back

When you tie something back, you bring it back onto what is already established. You do this to anchor yourself.